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Graphic health warning labels on cigarette packages display gruesome images eg. Thrasher et al 2007.
According to ITC research Large graphic warnings on cigarette packages are an effective means of increasing health knowledge among smokers and health warnings may also help to reduce the disparities in health knowledge by providing low-income smokers with regular access to health.
Effectiveness of cigarette warning labels. Recent research indicates that graphic warning labels on cigarette packages can increase cessation behaviour among smokers 2527. However despite their prominence among tobacco control policies only a handful of studies have evaluated the impact of different product warning policies on consumer knowledge about tobacco risks. Cigarette warning labels are among the most widespread policy initiatives implemented to educate smokers.
Recent research indicates that graphic warning labels on cigarette packages can increase cessation behaviour among smokers2527. However despite their prominence among tobacco control policies only a handful of studies have evaluated the. 5253 Furthermore the effectiveness of warning labels focusing on health-related consequences of smoking eg lung cancer oral cancer has successfully led to increased awareness among people.
A new study by researchers at the Penn Tobacco Center of Regulatory Science TCORS at the Annenberg School for Communication found that warning labels featuring photos of real smokers who were. This paper explores the effectiveness of cigarette warning labels across two countries one the UK with new and stricter legislation where text based labels have been made more prominent and one the USA with less stringent regulation where labels are less visible. Using longitudinal data from the two countries the research seeks to investigate the impact of the different.
According to a report entitled The State of Evidence Review. Health Warning Labels on Tobacco Products Institute for Global Tobacco Control 2013 there is extensive evidence to show that health warning labels on smoked tobacco products work. They increase health knowledge about the harms of tobacco prevent relapse in former smokers deter youth and adults from initiating use and experimentation deter smokers from having a cigarette.
The Effectiveness of Cigarette Warning Label Threats on Nonsmoking Adolescents This experiment investigated three levels of threat in cigarette warn- ing labels. No warningtext warning onlytext graphic warning. Teenagers in Canada and the US were exposed to one of these labels in a web-surfing environment.
Participants surfed a website sponsored by a familiar cigarette brand or an. Results indicated that the graphic label was the most effective for Canadian participants leading to negative attitudes and lower smoking intentions but the graphic label was least effective at lowering smoking intentions for US participants. Effectiveness of warning labels in conveying hazard infor-mation to consumers.
Common examples of the measures include noticeability Frantz and Rhoades 1993 likelihood Jennifer J. Argo is an assistant professor Department of Marketing Business Economics and Law University of Alberta e-mail. Main is a doctoral candidate Marketing Division Sauder.
According to ITC research Large graphic warnings on cigarette packages are an effective means of increasing health knowledge among smokers and health warnings may also help to reduce the disparities in health knowledge by providing low-income smokers with regular access to health. Pictorial health warning labels PHWL on cigarette packaging is a key way to communicate with consumers about the harms from tobacco particularly in the low- and middle-income countries that do not have the resources for effective mass media. Textual warnings on cigarette packaging increases knowledge regarding smoking-related risks Hammond 2011.
However pictorial versus text-only warnings are more effective in increasing knowledge and promoting quitting Borland et al 2009. Thrasher et al 2007. Effectiveness of Cigarette Advertisements on Women.
An Experimental Study Barbara Loken Carlson School of Management University of Minnesota Beth Hqward-Pitney Health Promotion Resource Center Stanford University We investigated three factors that could influence subjects reactions to print advertisements for cigarettes. A total of 115 college women were shown cigarette ads that varied on. Graphic health warning labels on cigarette packages display gruesome images eg.
Autopsy photos disfiguring body scars that in combination with text warnings are designed to invoke fear educate about the health risks of smoking and motivate smoking cessation 1. A new study by researchers at Legacy and Harvard School of Public Health provides further evidence that bold pictorial cigarette warning labels that visually depict the health consequences of smoking such as those required under the 2009 Family Smoking and Prevention Tobacco Control Act play a life-saving role in highlighting the dangers of smoking and encouraging smokers to quit.